Digital Hutch

  Can you live on the  blog ? It is something that is not yet available to too many people but, as we are going to see, it is becoming more common. Technorati has published its State of the  Blogosphere   report, based on a survey of more than 2,800 bloggers in the USA. In this edition, the study has been set especially in the professional bloggers and, therefore, in the possibilities of obtaining income through the  blog . 4 types of  bloggers Considering the dedication and the way to obtain income, Technorati has classified the  bloggers  into 4 different groups: Bloggers for pleasure . In this category is 72% of respondents. They blog simply because they enjoy doing it. They do not get any money for doing it, and only some have thought about that option. Most of them have a  blog  to express their opinions and thoughts. They update at least once a week and their success metric is personal satisfaction. Timetable bloggers . 15% of resp...

  Too often, we begin to build a website from top to bottom: paint a few empty boxes (a workspace and a sidebar for the menu, for example) and then fill them dedicated to content. The problem with this system is that we end up with a lot of things on the page that are “filling, and you really do not serve to fulfill our goals and design  business  . Fortunately, there are other paths. In the  blog  of 37 signals we propose a simple and effective method to design the user interface of a website. They have always done very well. Here is summarized: Make a list of all the things that screen should do.  These questions can help you find out: What is it that the user should be able to achieve? How much information do you need to show? What functionalities are necessary for clients to complete a process? Once you have discovered the requirements, label them with numbers. Define which of these numbered elements are related to each other  , either spatially (o...

According to Nielsen, the use of  social networks  continues to grow at a good pace, and users visit them more often than email. But what is it that makes a social network attractive? What do they have in common, for example,  LinkedIn , Myspace or  Facebook ? In  Smashing Magazine they have tried to find out, and we have prepared a summary with the most interesting. These are the keys: Immediate coupling What is it for? As soon as you land on the homepage, users want to know what the social network is about. In this section,  Facebook  does a good job, using an explanatory graphic and a powerful motto. Give the user something to do. The home page should allow the user to do something more than just sign up. For example, you can invite the unregistered user to explore what’s inside. Promote interesting content from friends. Showing users what their contacts are doing is a great way to get their attention, and to invite them to participate. Make finding...

What if the self-proclaimed experts in SEO (Search Engine Optimization ) were no more than unscrupulous opportunists? It sounds a little loud, but it’s worth checking out the opinion on the subject of Derek Powazek, web expert who has worked in companies such as Blogger, Technorati and HP. Powazek argues that the SEO discipline, also known as “search engine positioning,” is not a legitimate form of marketing, and that if someone charges you for it, it’s spoiling you. Why? Very simple: because according to this expert, the only valid tips on SEO are obvious and everyone knows them. The rest of the methods do not work, they only create problems and are poisoning the web. The useful tips are obvious The tips that work are those that everyone knows: use keywords in the content title, give the content an attractive format, include summaries or highlights and, of course, links to other relevant information. All these are good ideas, but they are well known. That’s why Powazek says that pay...