The dark side of SEO. What if the positioning in search engines was very different from what they tell us?
What if the self-proclaimed experts in SEO (Search Engine Optimization ) were no more than unscrupulous opportunists? It sounds a little loud, but it’s worth checking out the opinion on the subject of Derek Powazek, web expert who has worked in companies such as Blogger, Technorati and HP. Powazek argues that the SEO discipline, also known as “search engine positioning,” is not a legitimate form of marketing, and that if someone charges you for it, it’s spoiling you. Why? Very simple: because according to this expert, the only valid tips on SEO are obvious and everyone knows them. The rest of the methods do not work, they only create problems and are poisoning the web. The useful tips are obvious The tips that work are those that everyone knows: use keywords in the content title, give the content an attractive format, include summaries or highlights and, of course, links to other relevant information. All these are good ideas, but they are well known. That’s why Powazek says that pay...